.H 1 "FIREFOX/SPITFIRE PRODUCT OBJECTIVES"

The objectives are stated in four levels of detail.  First a general
concise objective statement is made.  Second, the target market is
broken down into types of applications (solutions) needed.  Third, the
features needed to have competitive implementations are listed.  Lastly,
some FIREFOX/SPITFIRE configurations are listed.  Each configuration
has a feature set that will allow a subset of all the applications to be
implemented.

.H 2 "General Objective"

Provide a single user engineering (technical?) workstation that fits into
the HP computer group strategy and establishes HP as a leader in the
engineering workstation market.

.H 2 "Target Markets"

The engineering workstation market can be divided into three areas.
Each of these areas and the applications need in these areas is discussed
below.

.H 3 "General Purpose Engineering Workstation"

.AL
.LI
Document editing and processing
.LI
Spread sheet programs
.LI
Computer mail
.LI
Slide generation
.LI
Home-brew programming and graphics
.LI
Software development
.LI
Modeling (SPICE, Finite Element)
.LI
Experiment control and monitoring
.LE

.H 3 "2-D CAD"

.AL
.LI
PC board design
.LI
IC design
.LI
2D mechanical drawing
.LE

.H 3 "3-D CAD/Solids"

.AL
.LI
Mechanical part design 
.LI
Stress analysis 
.LI
Obstruction/volume analysis 
.LI
NC machine development
.LE

.H 2 "Features Needed "

The features needed for each of the market areas are listed below.

.H 3 "General Purpose Workstation"

.DL
.LI
Window management
.LI
10K/sec. vector generation
.LI
GATOR text performance
.LI
1024X768 single plane (low end) - 1280X1024 four plane color (high end)
.LI
01 MIP (low end) - 3 MIP's (high end)
.LI
.1 MFLOP's (low end) - 3 MFLOP's (high end)
.LI
VM off small disk and/or network
.LI
Low cost easy to use I/O
.LI
Selling price 10K$ (low end) - 20K$ (high end)
.LE

.H 3 "2D CAD"

.DL
.LI
Window management
.LI
30K/sec. vector generation
.LI
GATOR text performance
.LI
2-D pan and zoom
.LI
1280X1024 four plane color (low end) - 1280X1024 eight plane (high end)
.LI
3 MIP's
.LI
1 MFLOP's (low end) - 3 MFLOPS (high end)
.LI
VM off small disk and/or network
.LI
Selling price 15K$ (low end) - 30K$ (high end)
.LE

.H 3 "3D CAD/Solids"

.DL
.LI
Window management
.LI
100K/sec. vector generation
.LI
2-D pan and zoom
.LI
Depth cueing and shading
.LI
GATOR text performance
.LI
1280X1024 eight plane color (low end) - 1280X1024 32 plane (high end)
.LI
3 MIP's (low end) - 5 MIP's (high end)
.LI
3 MFLOP's, 5 MFLOP's pipelined
.LI
VM off disk and/or network
.LI
Selling price 25K$ (low end) - 70K$ (high end)
.LE

.H 2 "Some Product Configurations"

This section list some possible FIREFOX/SPITFIRE configurations that meet the
needs of the target markets.

All of the systems have the following features
.DL
.LI
3.5 MIP's CPU (4K cache, 256 entry TLB)
.LI
HP-IB, RS232, and keyboard
.LI
Battery backed real-time clock
.LI
4 DIO slots
.LE

The prices listed with the systems do not include mass storage or a graphics
input device.

.H 3 "Low End General Purpose Workstation"

.DL
.LI
BOBCAT display (plugs into DIO)
.LI
1 Mbyte of RAM
.LI
Selling price $10.5K
.LE

.H 3 "High End General Purpose Workstation/Low End 2D CAD"

.DL
.LI
1280X1024 four plane black and white display
.LI
2 Mbytes of RAM
.LI
Selling price $15K
.LE

.H 3 "2D CAD"

.DL
.LI
1280X1024 four plane color
.LI
Graphics hardware support 
.LI
Floating point
.LI
2 Mbytes of RAM
.LI
Selling price $20K
.LE

.H 3 "High End 2D CAD/Low End 3D CAD and Solids"

.DL
.LI
1280X1024 eight plane color
.LI
Graphics hardware support 
.LI
Floating point
.LI
4 Mbytes of RAM
.LI
Selling price $30K
.LE

.H 3 "3D CAD/Solids"

.DL
.LI
280X1024 32 plane color
.LI
1.6 processor performance
.LI
Graphics hardware support 
.LI
Floating point
.LI
16 Mbytes of RAM
.LI
Selling price $70K
.LE


.SK 0
The expected number of sales, the monthly VAS and the percent of VAS for each of
the configurations listed above are listed in the table below.  It is assumed
that all the systems sold will be perturbations of these five.

.DF
.TB "Expected Sales For FIREFOX/SPITFIRE"
.TS
center tab(\) box;
c|c|c|c
l|n|n|n.
Configuration\ # Of Units\ Monthly VAS\ % of VAS
_
General Purpose\ 400\ $4M\ 11%
General Purpose/2D CAD \ 1000\ $15M\ 40%
2D CAD\ 500\ $10M\ 27%
2D CAD/3D CAD\ 200\ $5M\ 13%
3D CAD\ 50\ $3.5M\ 9%
_
Total\ 2150\ $37.5M\ 100%
.TE
.DE

